Transforming a high-touch mentoring model into a scalable, automated e-commerce and subscription platform — integrating secure recurring payments via Peach Payments and protected video libraries to expand client capacity without limits.
Client
Industry
Engagement
Note on Delivery & Collaboration: While CoLab Works leads the overarching strategy, brand architecture, and digital marketing execution, complex custom builds of this scale are brought to life through our trusted project-by-project development partnership with Elemental—our core tech affiliate. Our team possesses the end-to-end capability to design, architect, and manage any digital build, and this collaboration ensures our clients receive elite enterprise-grade engineering alongside our bespoke design and marketing expertise. View Full Elemental Case Study →
Every problem has a root cause. We find it. The Challenge Founded by trading experts Bev and Ross Larter, Sure Trading faced a classic growth ceiling. Because onboarding and training every new client required extensive one-on-one manual time, business expansion was strictly limited by available human hours. They needed a digital shift to scale without increasing manual overhead.
Strategy before a single line of code is written. The Approach We architected a dual-purpose web platform functioning simultaneously as a high-conversion marketing engine—designed to build credibility and combat get-rich-quick skepticism—and a secure, subscription-based e-commerce portal housing training courses, live meetings, and resource libraries.
No unnecessary moves.
The Challenge
Founded by trading experts Bev and Ross Larter, Sure Trading faced a classic growth ceiling. Because onboarding and training every new client required extensive one-on-one manual time, business expansion was strictly limited by available human hours. They needed a digital shift to scale without increasing manual overhead.
The Approach
We architected a dual-purpose web platform functioning simultaneously as a high-conversion marketing engine—designed to build credibility and combat get-rich-quick skepticism—and a secure, subscription-based e-commerce portal housing training courses, live meetings, and resource libraries.
The Execution
Engineered collaboratively through our specialized tech partnership with Elemental using PHP, CodeIgniter, and MySQL, we integrated the Peach Payments gateway to handle complex recurring subscription cycles and 3D Secure card validations. We also connected Vimeo integration to securely restrict video access strictly to active, paying subscribers while tracking learning progress.
The strategy landed where it counted — in the market, with the audience and on the screen. Three measurable outcomes from a focused, purposeful engagement.
Operational.
Scale.
Direct integration with TransUnion standardized vehicle data across thousands of listings, giving buyers complete confidence before making an enquiry.
Secure.
Billing.
A robust e-commerce integration via Peach Payments seamlessly managed initial instant checkouts, automated monthly billing, and failed payment recovery workflows.
Performance
