Note on Delivery & Collaboration: While CoLab Works leads the overarching strategy, brand architecture, and digital marketing execution, complex custom builds of this scale are brought to life through our trusted project-by-project development partnership with Elemental—our core tech affiliate. Our team possesses the end-to-end capability to design, architect, and manage any digital build, and this collaboration ensures our clients receive elite enterprise-grade engineering alongside our bespoke design and marketing expertise. View Full Elemental Case Study →
Every problem has a root cause. We find it.
The Challenge
Entering a high-stakes, competitive automotive market requires absolute consumer trust. CHANGECARS needed a custom-built digital platform from scratch to connect prospective buyers exclusively with manufacturer-approved dealers, eliminating the risk of unverified private sales while handling massive vehicle inventory flows.
The Approach
We architected a streamlined, high-speed user experience focused on intuitive search, advanced filtering, and frictionless multi-device navigation. To guarantee credibility and utility at launch, the platform required automated integration with complex legacy inventory feeds from industry giants like Motus, iX, and CFAO.
The Execution
Engineered collaboratively through our specialized tech partnership with Elemental, we built a custom web platform utilizing automated data synchronization alongside a dedicated dealer portal for independent lots. To ensure total vehicle data accuracy, we integrated the platform directly with TransUnion's official automotive database, turning complex raw specs into structured, reliable insights for buyers.
The platform scaled instantly, delivering immediate traction and robust infrastructure from day one. Three measurable outcomes from a focused, purposeful engagement.
Data.
Accuracy.
Direct integration with TransUnion standardized vehicle data across thousands of listings, giving buyers complete confidence before making an enquiry.
Inventory.
Growth.
Scaled rapidly from 2,000 to over 13,000 verified vehicles within the first two months, onboarding major industry groups seamlessly.
Performance
