RELX needed an intuitive, high-performing website that balanced user experience with technical performance — a digital storefront capable of matching the premium feel and innovation of their Infinity Series devices, while standing up to the demands of serious e-commerce traffic.
Client
Industry
Engagement
The Challenge
Flexiroam Africa had a strong product — seamless mobile data roaming for travellers across the continent — but no credible digital presence in the South African market. The brief called for a complete digital foundation: a modern website, original content and a social media strategy capable of positioning the brand as a trusted provider from a standing start.
The Approach
Security and discoverability needed to work hand in hand with aesthetics. We approached the build with SEO and technical performance as foundational requirements, not an afterthought — ensuring the platform's sleek design never came at the cost of speed, security or search visibility.
The Execution
We built a secure, SEO-optimised e-commerce platform with streamlined navigation and a responsive design that mirrors the premium feel of RELX's products — an immersive shopping experience focused on sleek aesthetics, secure infrastructure and enhanced discoverability from launch.
The new platform delivered measurable commercial impact — establishing RELX as one of the top-selling vape brands in their market through a sharp rise in organic visibility and conversion performance.
Organic.
Traffic Growth.
SEO-optimised architecture significantly increased organic search visibility and discoverability for the platform.
Higher.
Conversion Rates.
A streamlined, secure shopping experience improved the path from browse to purchase across the platform.
Performance
