The exclusive travel club for Kenyan residents.
Client
Property, Lifestyle, Leisure
Engagement
Note on Delivery & Collaboration: Secret Safari is an exclusive members-only travel club granting Kenyan residents access to book local rates at world-leading luxury properties. While CoLab Works leads strategy, branding, and digital marketing, we are not the direct builders of this project. For complex web platforms of this scale, we partner with Elemental as our core tech affiliate to handle the advanced architecture, Tourplan API integrations, and secure payment processing. View Full Elemental Case Study →
The Challenge
The platform relied heavily on complex third-party software integrations and real-time inventory checks via the Tourplan API, creating an intricate web of connections that initially led to slower-than-desired response times during user searches. The challenge required optimizing data retrieval without sacrificing up-to-the-minute availability and pricing accuracy.
The Approach
Our strategy focused on mapping an intuitive, aspirational customer journey from initial landing to secure booking, prioritizing high-end visual imagery and seamless mobile responsiveness to make luxury travel discovery feel effortless for local residents.
The Execution
Engineered collaboratively through our specialized tech partnership with Elemental using JavaScript, PHP, CodeIgniter, and MySQL, we built a feature-rich web application. Key developments included a sophisticated caching layer for search speeds, a Tourplan API integration for real-time rates, Mpesa integration for local payments in Kenyan Shillings, an exclusive member portal with a loyalty scheme, and a bespoke Content Management System (CMS).
The strategy landed where it counted — in the market, with the audience and on the screen. Three measurable outcomes from a focused, purposeful engagement.
Tourplan.
Integration.
A robust connection synchronizing destinations, inventory, and real-time availability via automated database updates and dynamic search queries.
Localised.
Payments.
Seamless transaction processing supporting instant deposits and full payments, including Mpesa integration for Kenyan Shillings.
Performance
